Value rooted in place
Connect visitor experiences with local food, landscapes and enterprise while respecting community priorities and cultural authority.
Core module 10 of 12
Tourism, Culture & Experience
Indigenous tourism, cultural experiences, land-based learning and opportunities to build local value through visitors.
Apply the learning
Connect it to
your community.
Potential visitor experiences considered alongside community priorities, cultural authority and commercial viability.
Bring your community’s priorities, available resources and decision-making context into the learning. Capture the evidence you have and the questions that need further investigation.
Concepts to explore
Ideas for your
next decision.
Use these concepts to explore your own resources, relationships and opportunities.
Shared infrastructure
Explore how spaces, transport and equipment could serve several compatible activities. Test capacity, seasonality and operating responsibilities.
Business-case development throughout
Build evidence
for your next decision.
Record implications for customers, resources, partnerships, delivery, economics and risk in your OPPORTUNITY business case. Consider the outcomes for people, prosperity and the planet together.