Our approach

Understand. Align. Develop. Act.

COASTAL maps the community economy. STEWARD guides leadership decisions. The 12 modules provide the curriculum. CIRCLE guides the development process, and OPPORTUNITY structures the business case throughout.

Sunlight passing through the canopy of tall forest trees in British Columbia
British Columbia · Photography by Oliver James
The COASTAL framework

See the whole
community economy.

Seven domains of a regenerative community economy on the Sunshine Coast, BC.

Explore how these domains connect, where resources and value flow, and which opportunities could strengthen your community.

C

Community & Culture

Kinship, belonging, identity, language, ceremony and traditions. The relational and cultural foundation.

O

Organisations & Governance

Enterprises, governance structures and institutions.

A

Agriculture & Food

Farms, forestry for food, greenhouses, soil health and food sovereignty.

S

Skills & Health

Education, training, capacity building, land-based healing, wellbeing and second chances.

T

Tourism & Experience

Cultural tourism, land-based experiences, retreats, immersive learning and hospitality.

A

Assets & Resources

Built environment, infrastructure, processing equipment, waste streams and the circular economy.

L

Land & Sea

Forest, ocean, territory, watersheds and ecological stewardship.

The STEWARD framework

Seven principles.
A practical foundation.

Seven principles of Indigenous regenerative leadership.

S

Strengthen Community

Build kinship, belonging and shared responsibility.

T

Think in Generations

Seven generations thinking.

E

Enable Local Economies

Financial viability and value circulating locally.

W

Work with Purpose

Meaningful contribution and dignity through work.

A

Advance Reconciliation

Partnerships, reconciliation, building trust and working together for shared wins.

R

Regenerate Resources

Nothing wasted. Every stream becomes something.

D

Design with Nature

Build with ecological systems in mind.

The CIRCLE process

From context
to a viable opportunity.

The core sequence connects shared purpose, partnership decisions and commercial evidence with delivery and growth.

01

Clarify Context

Map local resources, assets, needs and constraints. Understand what matters locally and define the opportunity to investigate.

Output: A clear starting point

What problem are we solving, for whom, and what evidence do we have?

02

Inspire Vision

Explore possibilities across food, energy, water, land, materials, infrastructure, culture and enterprise. Agree values and desired outcomes.

Output: A shared direction

What would success mean for people, prosperity and the planet?

03

Rally the Team

Establish authority, ownership, decision-making, partners and responsibilities. Bring the people affected by the opportunity into the work.

Output: Commitment and a workable partnership

Who needs to participate, who decides, and how will benefits and responsibilities be shared?

04

Create Solutions

Develop options and test demand, supply, revenue, operating requirements, capital, cash flow and risk. Prioritise a practical first phase.

Output: An initial business case

Which option could work commercially, and what assumptions still need testing?

05

Launch and Learn

Plan and implement a first phase when the evidence and approvals support it. Measure commercial, community and environmental outcomes.

Output: Evidence to refine the model

What must we learn before making the next investment?

06

Expand and Evolve

Use results to improve, adapt and consider growth. Return to Clarify Context as conditions and community priorities change.

Output: A justified next phase

What does the evidence justify expanding, changing or revisiting?

Return to Clarify Context as the work evolves. Each cycle builds on what you learn.

A workshop can take your team through Create Solutions, producing an initial business case and a plan for Launch and Learn. Implementation and follow-up build the evidence for Expand and Evolve.

The OPPORTUNITY business case

Give your idea
a practical business case.

Use OPPORTUNITY throughout CIRCLE to record demand, resources, economics, ownership, delivery, risk and impact. Develop the case as evidence grows.

  1. O

    Overview

    Opportunity, context and vision.

  2. P

    Processing

    Feedstock supply, approach, existing infrastructure and site.

  3. P

    Products

    Revenue streams, market viability and route to market.

  4. O

    Operating Model

    People, process, technology, equipment and infrastructure requirements.

  5. R

    Risk

    Risk and mitigation.

  6. T

    Team

    Leadership, partners and governance.

  7. U

    Unique Structure

    Legal structure and ownership model.

  8. N

    Numbers

    Financial model and funding requirements.

  9. I

    Implementation

    Implementation phases.

  10. T

    Timeline

    Milestones and roadmap.

  11. Y

    Your Impact

    Triple bottom line scorecard: people, planet and prosperity.

Ideas we put into practice

Connect resources.
Create lasting value.

Use these concepts to explore your own resources, relationships and opportunities.

Start with the whole system

Local enterprise depends on healthy living systems, relationships, skills and infrastructure. Consider how a decision affects the wider community and the resources it relies on.

Keep useful value in circulation

Look for ways to share, maintain, repair, reuse and recover products and materials. Assess quality, demand and the work required to keep them useful.

Connect biological and technical cycles

Food and suitable biological materials can support soil and living systems. Equipment, buildings and manufactured materials need appropriate maintenance and recovery pathways. Safety and material quality shape each decision.

Create value through connected activities

Explore how one activity’s resources or outputs could support another. Connected enterprises can create additional value when customers, logistics, operating capacity and economics align.

Design the business model together

Consider the customer offer, asset ownership, payment, maintenance, collection and partnerships as one system. Test who benefits, who carries risk and how the operation sustains itself.

Learn, measure and adapt

Start with a practical phase, record assumptions and gather evidence. Use commercial, community and environmental results to improve the next decision.

Our learning connects these concepts with our own practical stories, your community’s knowledge and the opportunities you want to develop. Agree what matters locally before comparing options.

Further learning: Ellen MacArthur Foundation circular economy teaching resources.

Your next step

Let’s discuss what could work.

Tell Oliver about your community or organisation, what you want to achieve and a few times that suit you. Together, you can explore the right starting point.

Email Oliver to arrange a conversation